As an entrepreneur, you know how important a first impression is. At STRT Atelier in Maastricht, they understand this very well. This unique fashion and lifestyle store combines creativity with craftsmanship. They were looking for packaging that would perfectly match their vision. FF-PACKAGING had the honour of developing a complete packaging concept for them.
Who is STRT Atelier?
STRT Atelier is a young, forward-thinking retail concept located in the heart of Maastricht. In the store, you’ll find a mix of streetwear, design, and accessories, carefully curated by a passionate team. The name stands for “STReeT” and reflects their mission: to create a platform for creative brands with character, flair, and boldness. STRT Atelier offers more than just fashion – they offer an experience. And that experience had to be reflected in their packaging too.
The packaging concept: stylish, sustainable and distinctive
For STRT Atelier, we developed a series of unique packaging solutions that reflect their colourful, contemporary style and brand values.
- Canvas tote bags
We produced three different colours of heavy-quality cotton canvas tote bags. These totes are available in ecru, black and pink, each featuring a bold silkscreen print. The canvas bags are zippered and fitted with two wide shoulder straps. These bags are not only functional, but also an extension of the brand – a fashion accessory customers want to be seen with. - Luxury paper bags
We also delivered two sizes of luxury paper carrier bags. Both come with sturdy cotton herringbone woven handles and a stylish hotstamp. The bags are made from fully embossed paper for a unique and luxurious look. These bags combine appearance with strength and are fully tailored to STRT Atelier’s brand identity. - Business cards
Finally, we also produced the business card. Small in size but high in impact – of course in the same recognisable style, so that every detail fits perfectly.
A collaboration built on customization and trust
At FF-PACKAGING, we believe in thinking along, designing, and producing based on the identity of your brand. Our collaboration with STRT Atelier is a great example of that. Together with their team, we searched for materials, colors, and printing techniques that would enhance their brand story. The result is a packaging line that aligns seamlessly with their image and target audience.
Are you also looking for custom-made packaging that strengthens your brand? Or would you like advice on the possibilities? Feel free to contact us, we’re happy to think along with you.
Looking for packaging as unique as your brand?
Be inspired by the packaging of STRT Atelier and discover what FF-PACKAGING can do for you.