From 13 to 16 January 2026, Florence will once again be the focal point of international menswear during Pitti Immagine Uomo. This leading fashion trade fair takes place at the historic Fortezza da Basso and brings together fashion professionals, brands, buyers and agents from all over the world.
Pitti Uomo is internationally recognised as the starting point for new trends in menswear. The fair serves as an important benchmark for the upcoming fashion season and is known for its focus on quality, craftsmanship and innovation. Visitors discover an inspiring mix of timeless tailoring, modern silhouettes and innovative materials. For premium and high-end fashion brands, Pitti Uomo is the place to present collections and strengthen their brand positioning internationally.
Packaging as an extension of premium menswear
In the world of luxury menswear, it is no longer just about the garment itself. Brand experience, presentation and appearance have become essential elements of the purchasing process. Packaging plays a crucial role in this and forms an important part of the overall customer experience.
A high-quality carrier bag or luxury box enhances the image of a menswear brand, increases recognition and extends the brand experience far beyond the moment of purchase. Professional packaging contributes to a consistent and high-end appearance, both in-store and beyond.
FF-PACKAGING at Pitti Uomo – stand G/12
During Pitti Uomo 2026, FF-PACKAGING presents itself as a specialist in high-quality packaging solutions for the fashion industry. At stand G/12, we showcase a carefully selected range of packaging solutions that perfectly match premium menswear and luxury retail concepts.
Our assortment includes stylish carrier bags, luxury boxes and custom-made packaging solutions. Functionality, aesthetics and quality are central to every product. Each item is developed with attention to detail and finishing, ensuring a seamless fit with both classic and modern menswear brands.
Complete packaging solutions for fashion brands
FF-PACKAGING offers fashion brands, retailers and agents a complete packaging range under one roof. This creates clarity, consistency and efficiency within both logistical and commercial processes.
By choosing one dedicated packaging partner, organisations benefit from peace of mind and a uniform brand appearance. Our packaging solutions support menswear brands in strengthening their brand identity and professional image on an international level.
Visit FF-PACKAGING at Pitti Uomo in Florence
Will you be attending Pitti Uomo from 13 to 16 January 2026 and looking for premium packaging for menswear? Visit FF-PACKAGING at stand G/12 in Florence.
We will be pleased to welcome you at our stand. After your visit, you will receive a premium fashion bag containing a specially curated packaging lookbook for menswear.