From May 5 to 18, the Fairtrade Weeks will once again take place in the Netherlands. A great opportunity to reflect on the impact of your purchases – and above all: to experience it for yourself. Because this year is all about experience. Under the motto Buy Fair. Feel Good., we invite you to try Fairtrade products and discover how rewarding a fair choice can feel.
Choosing Fairness
When you choose Fairtrade coffee, bananas, chocolate or a Fairtrade cotton bag, you directly contribute to a fairer world. The green-blue Fairtrade label guarantees fair prices for farmers and workers. They not only receive better compensation for their work, but can also invest in their community, send their children to school, and produce in an environmentally friendly way.
Fairtrade sets fixed minimum prices for products such as coffee and cocoa. This protects farmers from fluctuations in the global market. In addition, they receive a Fairtrade premium: an extra amount they can collectively invest in improvements to their business or village.
Focus on Experience
This year's campaign focuses on real stories. With powerful outdoor messages and personal content on social media, we aim to inspire you. The campaign exudes pride and shows what Fairtrade can mean – for both producer and consumer. You’ll notice: it feels good to buy fair.
FF-PACKAGING & Fairtrade
Businesses can also make conscious choices. FF-PACKAGING offers a wide selection of Fairtrade-certified cotton bags. A sustainable and stylish choice for promotion or retail, showing that you embrace corporate social responsibility. These bags are available printed from just 25 pieces. Even within 24 hours!
Frequently Asked Questions about Fairtrade
- What exactly does Fairtrade do?
Fairtrade ensures that farmers and workers around the world get a fairer chance. They receive a guaranteed minimum price for their products, protecting them from unpredictable market prices. In addition, they receive a Fairtrade premium, which they can invest in education, infrastructure, or better farming methods. These projects are chosen by the farmers themselves through their cooperative. Everything is monitored by independent organizations, so you can be sure the money goes where it’s needed.
- Are Fairtrade products more expensive?
People often think that Fairtrade automatically means more expensive. Fortunately, that’s no longer the case. Many supermarkets – including PLUS, Aldi, Lidl and various private labels – offer Fairtrade products at competitive prices. You can find Fairtrade tea, chocolate, coffee and bananas in almost every store. So even with a smaller budget, you can contribute to a fairer world. - Is Fairtrade also good for the environment?
Absolutely. Fair trade and sustainability go hand in hand. Farmers who receive a fair price have more financial room to make environmentally friendly choices, such as reducing harmful pesticides, using water more efficiently and preserving forests. Without a fair income, it’s almost impossible for farmers to focus on the environment. Thanks to Fairtrade, they and their families can live well and produce sustainably. - Does the money really end up in the right place?
This is a frequently asked – and completely valid – question. Fairtrade has a strict system of independent monitoring. Not only is it checked whether minimum prices and premiums are paid, but also whether the money is actually invested in the agreed projects. Transparency and accountability are key. So you can rest assured that your purchase truly makes a difference.
During the Fairtrade Weeks, this is the perfect moment to experience Fairtrade for yourself. Choose consciously. Choose Fairtrade. And discover for yourself what Buy Fair. Feel Good. means to you. Visit our Fairtrade page for more information.