GIVEN A NEW LOOK... MCGREGOR NEW YORK IS BACK!

The famous nautical brand McGregor New York is back, and how!

After some setbacks and takeovers in recent years, Fred Gehring and Ludo Onnink, among others, acquired the brand rights of McGregor New York in early 2018.

Both gentlemen are already known for their time as top executives at Tommy Hilfiger (in Europe and later worldwide). They also represent well-known clothing brands such as DENHAM THE JEANMAKER, VINGINO, and KARL LAGERFELD.

Together with some other investors, they have ensured the rebranding of the brand and breathed new life into it.

Under the leadership of a professional and expert team, the past 12 months have seen hard work in developing a new clothing collection and a new webshop. As can be seen at https://www.mcgregornewyork.com, the brand has undergone a metamorphosis.

The well-known McGREGOR NEW YORK logo has been given a new look (this time without 1921) and looks sleek and modern.

The webshop's appearance is fresh, and the new clothing line is contemporary. The trendy clothing items have retained their classic hues but are everyday and suitable for all age groups.

Before McGregor's new webshop was ready to be launched, a long story preceded it. Behind the scenes, a huge logistical process was set in motion.

All these new clothing items, of course, need to be stored somewhere, packed, and then delivered to the consumer's home.

Fulfillment company ModExpress is responsible for storing the clothing items and carefully processing/packaging the webshop orders.

FF-PACKAGING (known as a carrier bag supplier for the fashion industry) has developed branded e-commerce shipping boxes where the clothing items are placed.

The shipping boxes, including McGregor branding, were "developed, custom-made printed, and delivered to ModExpress in 4 weeks," according to FF-PACKAGING. "We are proud to represent this beautiful brand once again. In addition to the shipping boxes, we have also produced the invoice holders where, for example, the packing slip, invoice, and return sticker will be placed."

Once the webshop orders are packed in the brand-new shipping boxes, the order is handed over to PostNL (www.postnl.nl) or DHL (www.dhl.com).

Of course, several colleagues from FF-PACKAGING also placed a test order. "After receiving the package, it was truly enjoyable and an exciting experience to unpack the ordered McGregor clothing items from the box. It's always nice to receive your own produced shipping box, but in this case, it's especially special because we've managed to create something beautiful in a short period."

In addition to shipping boxes, FF-PACKAGING is also a specialist in plastic shipping bags, paper shipping bags, gift packaging, and luxury boxes for e-commerce.

Does the rebranding and launch of McGregor 2.0 stop here? Certainly not. In mid-2019/2020, several physical stores will be opened in the Netherlands and Belgium.

Currently, McGregor has four outlet stores, namely in Bataviastad, Designer Outlet Rosada, Maasmechelen Village (BE), and in McArthur Glen Luxembourg. "In the past, we already produced paper bags for McGregor. Once the new physical stores are open, we will develop paper bags once again."