LIVERA x FF-PACKAGING:
A partnership for sustainable packaging
Femininity, quality, and comfort are at the heart of Livera. As an established name in the lingerie industry, Livera is increasingly committed to a more sustainable future. With a renewed brand identity aligned with their promise “Shamelessly yourself,” Livera wanted to integrate their sustainability vision into their daily packaging. They partnered with FF-PACKAGING to achieve this goal, resulting in a complete packaging line with a key sustainable feature: the use of FSC-certified paper, reflecting Livera’s dedication to responsible forest management.
A new look that reflects Livera’s sustainability vision
Sustainability is a priority, which is why Livera chose to redesign their packaging. The renewed brand identity emphasizes the blend of aesthetics and environmental awareness. From the tissue paper that protects delicate lingerie to the stylish luxury boxes used for presentation—every item is designed with sustainability in mind.
All paper packaging, including bags and luxury boxes, is made from FSC-certified paper. This means the paper comes from responsibly managed forests, contributing to nature conservation and supporting local communities. The packaging also features an elegant floral pattern in “shameless red” and “warm pink,” creating a refined and luxurious look that perfectly aligns with Livera’s feminine and modern brand identity.
“We wanted packaging that not only beautifully presents our products but also highlights our commitment to sustainability,” says Annika, Brand Manager at Livera. “In collaboration with FF-PACKAGING, we developed a packaging line that perfectly matches our new brand identity while incorporating the important sustainability element of FSC-certified paper.”
A complete packaging line
The collaboration between Livera and FF-PACKAGING has resulted in an extensive range of packaging solutions with sustainability at its core:
- Paper bags: Made from FSC-certified paper, these bags offer customers a stylish and responsible way to carry their purchases. This marks an improvement over Livera’s previous packaging, which was not FSC-certified and less recyclable due to printing techniques, coatings, and mixed materials used in the handles.
- Luxury boxes: Perfect for gifts and special purchases. These fully recyclable boxes provide a premium customer experience. Like the bags, they are also made from FSC-certified paper, representing a significant sustainability upgrade.
- Tissue paper: This delicate tissue paper protects the lingerie and enhances the premium feel of the products. It is also made from FSC-certified paper.
- Paper stickers: These biodegradable stickers are the finishing touch and complement the sustainable design.
- Paper gift bags with flap: A stylish, responsible, and inspiring way to wrap gifts. The flap features the empowering message “Shamelessly yourself”, through which Livera powerfully conveys its brand identity and positive message. Like the other packaging, these bags are made from FSC-certified paper. The integrated adhesive strip eliminates the need for additional sealing materials, simplifying the recycling process.
Annika, Brand Manager at Livera
“Every piece of packaging we’ve developed tells a story,” Annika adds. “It’s a story of responsibility. We want to offer our customers not only high-quality products, but also show that we are aware of our ecological footprint. By choosing these packages with a focus on FSC-certified paper, we help to communicate that message.”
The power of collaboration
The partnership between Livera and FF-PACKAGING is built on a shared vision: packaging solutions that are both functional and stylish, while incorporating a sustainability aspect. FF-PACKAGING’s expertise in custom packaging—tailored to client needs and focused on responsible production methods—was essential to the success of this project. “The collaboration with FF-PACKAGING was smooth and professional,” says Annika. “They immediately understood our needs and guided us through the entire process, from design to delivery. The result is a packaging line we are proud of, perfectly aligned with our new direction toward a more sustainable future.”
Looking ahead
With this new packaging line, Livera takes an important step toward its sustainability goals. The brand continues to innovate and improve, keeping both the environment and the customer in mind.
“This is just the beginning,” concludes Annika. “We want to continue collaborating with partners like FF-PACKAGING to make our product range even more sustainable. Together, we can truly make a difference.”
Livera’s new packaging line shows that aesthetics, functionality, and sustainability can go hand in hand—a forward-thinking vision.
Would you like a sustainable packaging line for your brand? Contact FF-PACKAGING for personal advice and discover how we can bring your idea to life!